Monday, September 30, 2019

Kit Kat’s

People here in the United States typically think of Kit Kat's to be something we alone eat and that it's only one of the many chocolate bars at your local convenience store.

This is much further from the truth than you might think.  We had known about the Japanese craze over Kit Kat's and just had to go see one of the stores for ourselves.  We found ourselves in Ginza for a little shopping and of course where we wanted to see the Kit Kat store.

We were a little overwhelmed, not because there was a great variety of products, but because the cost of getting Kit Kat's.  This isn't a convenience store.  This is Japanese people going nuts over a chocolate bar.

One of the things I realized much later and should have realized when I went in there in the first place is that most of the Kit Kat's were not milk or dark chocolate but white chocolate with flavorings. Lavender, Matcha, Lemon, Apple, and several others.  The reason I started thinking about this is because Ruby Chocolate (raw cacao bean flavored chcolate) was first sold as a Kit Kat bar.  Probably right along all these other flavored white chocolate bars.  It was the perfect starting ground.  They should rebrand matcha chocolate as Emerald Chocolate.  It would probably make just as big of a wave.

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